The Blog of Eric M. Ruiz

Exploring the differences that make us the same.

A Book You Need To Read NOW

For young entrepreneurs like myself, the idea of starting a business from scratch could be daunting. There are so many questions and seemingly so many answers. But no question is more important than “will my idea have traction?” The era of Facebook and Google has left us with the impression that in order for a business to be successful, it needs to attract millions of users and change human behavior.

Review of Stephen Key’s “One Simple Idea”

“Stephen Key is the most consistently successful inventor I’ve ever met, with millions in royalties from companies like Disney, Nestle and Coca Cola.” Tim Ferriss, author of the New York Time’s Best Seller “The 4 Hour Work Week”