Get After It.
Get After It.

“If you live for the weekend, than your shit’s broken.” Gary Vaynerchuck 

LA The Next Tech Hub?

DSC, a Science Inc. company is an example of the success an LA startup can have.
DSC, a Science Inc. company is an example of the success an LA startup can have.

I had a chance to Waze through LA for a few days last week. To make the trip even sweeter, I mobbed around in a new Camaro. This was after Avis tried to offer me a mini van, but after a little pressing they relented and gave a 2012 Gray Camaro. I’ve never been a big car person, but I defintely felt more badass in the car. Forget Bumblebee from Transformers, I was Bumble-Ruiz from Modesto!

Anyway, I had a wonderful time in Los Angeles talking to brands, studios and seeing old friends. The more time I spend there, the more I fall in love with the City of Angels.

One thing I like about it in particular is that tech is only the 3rd or 4th most important industry in the area. Hollywood has always reigned supreme and the beach and surfer community has had a very strong influence in the beach side cities. But I think that in flying under the radar, tech will flourish in LA.

The Valley will always be the mecca of tech. But tech is really all there is up here. Now there is nothing wrong with that, but when as a community, you’re not able to differentiate and draw influence from other sources then you become homogenous and stagnant. Why do you think there are so many “this for that” apps up here?

Secondly, unlike Silicon Valley, there isn’t an over saturation of people cramming for space. It’s almost as if the over-crowdedness is constricting the ideas and creation process.

The tech scene in LA is able to draw influences and ideas from the more prominent cultures the area has to offer. Think of LA is a tasty salad (with smog) where each ingredient or culture if you will, complements the other.

There are already some legit startups and incubators in LA, with Peter Pham’s Science Inc. a prime example. And as more and more talented people make their way to the sandy beaches, we will continue to see LA become a MAJOR hub.

All Title Everything

One of the coolest perks of working at an awesome startup is that to a degree, one is able to create their own title. I started off a a PR Intern then evolved into Partnership Associate, then to Business Development and now to my current title, Agency and Brand Partner. But what if I had gone with one of the many title’s that management rejected? So guys, I’d like to take a moment and revisit all the titles I was told I could not have:

  • Chief Mexican Officer
  • Back-up CEO
  • VP of Being a Badass
  • High Five Enthusiast
  • H.N.I.C.
  • Executive Vice President of Fist Bumps

So if you could have any title in the world, what would it be?

While we’re on the topic of names, I’d like to take a moment and share all the names I answer to. This weekend alone I responded to four different names.

  • Ruiz: What my close friends, girls that friend-zoned me and former football teammates call me.
  • Eric: What friends, professional contacts and girls that want to have my babies call me.
  • Martín: My middle name. What my mother, siblings and family call me. Also what my close friends call me when they’re being sarcastic and/or racist.
  • “hey” “you” *whistle sound* *finger snap* and basically any noise: What my dad calls me. My dad’s on the go a lot, so as such, he rarely has time to utter a full syllable. I would be mad. But my dad is awesome so I dont’t mind. If he’s angry with me, sometimes he’ll call me by brother’s name. Or he’ll just ring off a string of hispanic names until I answer.

Diesel on The Beat!

Sean is back on the 1's and 2's. I have no idea what that means. But it sounds appropriate.
Sean is back on the 1’s and 2’s. I have no idea what that means. But it sounds appropriate.

I’m very happy that my good friend and fellow dsk Alum Sean Donahue is back making music. Besides being one the funniest individuals that I know, Sean is a very talented producer. I remember watching  him make beats in high school on his old Dell. Gradually that evolved to a piano, MPC and other instruments I’ve never heard of. It’s been awesome watching him evolve and grow into his own. Below is a snippet of some of his latest work. Check it out!

Rise and Grind Jam 

Big KRIT has rapidly become one of my favorite rappers. He’s self produced two critically acclaimed mixtapes Return of 4eva and 4eva N a Day (which features the above cut). One critic went so far as to call 4eva N a Day a “free album”. High praise for the Mississippi native.


Meeting Jay-Z 

In case you're wondering, Hova is not on LinkedIn.
I can only leave so many voicemails

One of the best ways to meet someone is through a connection. So last week and this week I’ve been working on finding mutual professional contacts that could make in intro to Big Homie. Life would be much easier if Hova was on Facebook.  Stay posted.

The Pope Resigns


As a Catholic who only goes to mass when my mother forces me, I feel compelled to comment on the resignation of the Pope. Earlier today Pope Benedict resigned from his post as the head of the Catholic Church citing health reasons. And the what I’m wondering is, does this make him the front runner for the Chelsea FC manager role?

I hope you enjoyed this afternoon edition of Monday Morning Musings. It’s a new day, new week and a new beginning. So tell us, what do you hope to accomplish this week?