“If you live for the weekend, than your shit’s broken.” Gary Vaynerchuck
Look. I’m sorry 49er fans. You played a helluva game, but in the end, only one team can win. Now you can join the other 30 teams in being miserable until September. I don’t want to piss off anymore of my 49er friends, so I’ll spare you my thoughts on Harbaugh and Crabtree.
It was a wonderful game and for you marketing geeks out there, it was a great platform for new and entertaining commercials. TiVo , DVR and other devices have made commercial breaks obsolete. When an advertiser tells me they’re planning for a HUGE TV push, I almost want to tell him to burn the money, simply to avoid the middleman.
But Seth Godin makes a great case here as to why commercials have lived and thrived off of football, especially the Super Bowl.
No, it turns out that, quite accidentally, football, more than any other sport, is made for television. It’s better on TV than it is live. The combination of the play clock, the angles, the repetition and the opportunity for analysis all make it perfect to watch on TV. And perfect to run commercials on. TV and football grew up together, side by side. Instant replay and the thirty-second commercial, supporting each other.
If you have a few minutes, I highly recommend you check out the always brilliant work of Seth Godin.
Speaking of the Super Bowl, how many of you were expecting the God MC, Jay-Z to make a cameo during the half time show? I didn’t want to get my hopes up, but when Beyonce paused and announced “Ladies and gentlemen…” I almost lost my ish. Then instead, Destiny’s Child came out.
Despite the disappointment of not seeing Jay-Z, Beyonce put on an awesome performance. I completely forgot she was pregnant for like 9 months!
Rise and Grind Jam
Gilbere Forte is a name you need to know. The Philly based, Michigan import has been on the hip hop scene for some time now, releasing the critically acclaimed mixtape “87 Dreams” back in July of 2010. He followed his impressive debut with “Eyes of Veritas” a year later.
His strong 2010 led to a slew of guest appearances. Most notable was his feature alongside KanYe West on the insanely popular “Alors on Danse” remix by Stromae.
“Pray” is his latest effort and Forte (it’s pronounced four-tayyy, not fort. Read a fucking book.) is prepping for a short film of the same title, due out later this year.
Last year we saw the arrival of Kendrick Lamar. And I think this year a wider audience will meet on arrival Gilbere Forte.
Man Crush of The Week
The January transfer market closed a few days ago and there were some BIG headlines made. Newcastle signed about 12 Frenchmen, Mario Balotelli returned to Italy and Arsenal signed another Spaniard. But the biggest news was the return of David Beckham to the Champions League (and Europe).
Last week, the former Man U and Real Madrid midfielder signed a 5 month contract with Ligue 1 leaders Paris Saint-Germain. Becks had been without a club since the end of the MLS season last November and was spotted earlier this year training with Arsenal as a way to stay fit.
Beckham made further headlines by announcing that he’s be donating his salary from PSG to charity. Critics were quick to point out that the move was for headlines only, as PSG wants to capitalize on the former England international’s image. But as Beckham has shown over the last 6 years, he can still play. I firmly think he’ll be in asset for his new outfit.
David Beckham, for returning to the UEFA Champions League AND donating your salary to Charity, you’ve been awarded the coveted Man Crush of The Week award. This is Mr. Beckham’s 2nd MCOTW win and his first since 2009.
I knew Jay was going to be busy in NOLA doing mogul stuff and supporting his boo, who performed at half-time of the Super Bowl yesterday. As such,I decided to hold off from trying to reach him. But it’s 7:30am HST on Monday and I’m already plotting.