For young entrepreneurs like myself, the idea of starting a business from scratch could be daunting. There are so many questions and seemingly so many answers. But no question is more important than “will my idea have traction?”

The era of Facebook and Google has left us with the impression that in order for a business to be successful, it needs to attract millions of users and change human behavior.

However, author, inventor and entrepreneur Stephen Key takes a different stance. He explains that in business, it is the simple ideas that make the most profound impact.

He could have stopped there but he goes on to outline the process and strategy of launching a business with your new idea.

This book doesn’t contain any magic formulas and won’t tell you to “think” your way to clarity. What it does do is provide time-tested advice and real-life examples of everyday people and their businesses.

Stephen also goes into a deep discussion on how he started his Simple Idea Business, Hot Picks. Stephen reshaped and re-created an existing product, the guitar pick. He talks extensively about how he came up with the idea and how he pooled resources together to launch his business. I cannot tell you how many times I found myself pausing and applying his advice from Hot Picks and applying them to my own ideas.

One Simple Idea for Startups And Entrepreneurs gives you various resources and advice on how to see if your idea is viable and then how to go about making it a reality.

As a read, the book is very clear and easy to follow. Stephen’s personality shines through the chapters as it’s engaging style keeps you interested, page after page.

There is no doubt about it, if you have ever considered the idea of starting your own business, this is a MUST read.

The resources, real life examples and advice are priceless. I mean, if you’re going to take business advice, you might as well take it from someone who has successfully done (repeatedly) what you want to accomplish.