It’s really unfortunate that the word “pivot” has negative connotations in Silicon Valley. To pivot in the Startup Mecca means to change the direction of your company. It means that what you were doing wasn’t working, so now you must pivot and try something new. Saying your company is going to pivot is to some extent say “LOL we have no idea what we’re doing.”
I however, like and use the term. Albeit in a different manner.